PELUANG DAN TANTANGAN PASAR GLOBAL UNTUK INDUSTRI KOSMETIK DAN FARMASI HALAL
DOI:
https://doi.org/10.5281/zenodo.20663222Keywords:
halal industry, halal cosmetics, halal pharmaceuticals, global market, halal certification, trade challenges, export opportunitiesAbstract
The halal cosmetics and pharmaceutical industries are experiencing significant growth in the global market, with a market potential of up to USD 10 trillion. This study employs a literature review method with a qualitative descriptive approach to map the opportunities and challenges facing the halal cosmetics and pharmaceutical industries in the global market. The findings indicate that global market opportunities are driven by the growth of the Muslim population to 2 billion people, with the halal cosmetics market projected to reach USD 79.8 billion by 2025 and the halal pharmaceutical market USD 174.59 billion. Consumer awareness of safe and high-quality halal products, along with market expansion in non-Muslim countries, are the primary driving factors. Key challenges include the lack of uniformity in halal certification standards across countries, reliance on imported raw materials that may not be halal, high certification costs that hinder SMEs, competition with established global brands, and low halal literacy. This study offers strategic implications for industry developers, policymakers, and certification bodies in building a globally competitive halal industry ecosystem through standard harmonization, capacity building for business actors, and the strengthening of halal economic diplomacy.
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