THE CONSTRUCTION OF CRITICAL DISCOURSE REGARDING THE FREE NUTRITIOUS MEALS PROGRAM ON THE @MENUEMBEGEJELEK ACCOUNT ON THE X PLATFORM
DOI:
https://doi.org/10.5281/zenodo.21766640Keywords:
Critical Discourse Analysis, digital discourse, Free Nutritious Meals Program, X platform, social mediaAbstract
The Free Nutritious Meals Program (MBG) is an Indonesian government public policy that has elicited diverse responses in the digital public sphere, particularly on the X platform. This study aims to analyze the discourse construction of criticism directed at the MBG Program on the @menuembegejelek account using Norman Fairclough’s Critical Discourse Analysis, which encompasses the dimensions of text, discursive practices, and social practices. The study employs a descriptive-interpretive qualitative approach by examining seven posts published between February and June 2026, which were purposively selected based on their relevance to the research focus. Data were collected through digital observation, documentation, and literature review. The results show that, in the textual dimension, criticism is constructed through evaluative diction, metaphors, satire, irony, visual humor, rhetorical questions, modality, and intertextuality, which represent the MBG as a policy governance issue. In the discursive practices dimension, criticism is built through the recontextualization of news, government institution videos, memes, and user comments, thereby generating new meanings. In the social practice dimension, the critical discourse represents the ideologies of accountability, meritocracy, evidence-based policy, social welfare, and participatory democracy, which are used to question the legitimacy and implementation of the MBG Program.
Downloads
References
Barton, D., & Lee, C. (2013). Language online: Investigating digital texts and practices. Routledge.
Bouvier, G. (2022). From “echo chambers” to “chaos chambers”: Discursive coherence and contradiction in the #MeToo Twitter feed. Critical Discourse Studies, 19(2), 179–195.
boyd, d. (2011). Social network sites as networked publics: Affordances, dynamics, and implications. In Z. Papacharissi (Ed.), A networked self: Identity, community, and culture on social network sites (pp. 39–58). Routledge.
boyd, d., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1), 210–230.
Creswell, J. W. (2014). Research design: Qualitative, quantitative, and mixed methods approaches (4th ed.). Sage Publications.
DataReportal. (2025). Digital 2025: Indonesia. Kepios.
Fairclough, N. (1989). Language and power. Longman.
Fairclough, N. (1992). Discourse and social change. Polity Press.
Fairclough, N. (1995). Critical discourse analysis: The critical study of language. Longman.
Fairclough, N. (2003). Analysing discourse: Textual analysis for social research. Routledge.
Herring, S. C. (2015). New frontiers in interactive multimodal communication. In A. Georgakopoulou & T. Spilioti (Eds.), The Routledge handbook of language and digital communication. Routledge.
Hidayat, R., Imran, I., & Ramadhan, R. (2025). Peran media sosial dalam mengkonstruksi opini publik terkait kebijakan pemerintah: Studi kasus wacana publik tahun 2025. CORE: Journal of Communication Research, 64–74.
Jenkins, H., Ford, S., & Green, J. (2013). Spreadable media: Creating value and meaning in a networked culture. NYU Press.
KhosraviNik, M. (2022). Digital meaning-making across content and practice in social media critical discourse studies. Critical Discourse Studies, 19(2), 119–123.
KhosraviNik, M., & Unger, J. W. (2016). Critical discourse studies and social media: Power, resistance and critique in changing media ecologies. In R. Wodak & M. Meyer (Eds.), Methods of critical discourse studies (3rd ed.). Sage.
Mukarom, A., Pangestu, R., Margadipraja, A., & Winata, D. (2026). Analisis sentimen Program Makan Bergizi Gratis di media sosial.
Nasional, B. G. (2025). Petunjuk teknis tata kelola penyelenggaraan Program Makan Bergizi Gratis. https://www.bgn.go.id/juknis
Norris, P. (2022). Digital political communications. Cambridge University Press.
Thurlow, C., & Mroczek, K. (2011). Digital discourse: Language in the new media. Oxford University Press.
Van Dijk, T. A. (1993). Principles of critical discourse analysis. Discourse & Society, 4(2), 249–283.
Wodak, R. (2015). Critical discourse analysis, discourse-historical approach. In The international encyclopedia of language and social interaction. Wiley-Blackwell.
